Role: Senior Writer

In 2021, I worked with marketing and design teams to create a fun competition to celebrate June’s Journey’s 3rd anniversary. I helped to come up with the concept of June’s disappearance as the inciting incident to immerse our community in a mystery and save June in time to celebrate the game’s anniversary.

The campaign was carried out across multiple platforms, guiding players to search for clues on our social media accounts, in our collaborations with influencers and the game itself. I worked closely with the design and marketing team to create a narrative that worked with the ideas for the campaign and set up a content schedule. Together with other writers I created short stories, riddles, social media posts, video scripts and took part in a live AMA as the Conductor, the mastermind behind June’s disappearance.

The campaign was a success with players from all over taking part in the fun, playing the live game and engaging with content across platforms. It was great fun to engage directly with the community and work with the marketing team once again. And needless to say, June was returned home safe and sound in time for the anniversary celebrations and our top detectives received wonderful prizes for their efforts.